You founded a company? Or would like to give your business a new personality?

The logo represents your company’s image and culture, it is the carrier of the visual identity, but for the the development of a brand you’ll need more than just a logo. A branding package suiting your enterprise, helps to transmit this important impression

Together we’ll define a Corporate Design congruent with your brands core values: logo design, brand collateral like business card, letterhead and other printed items, tangible evidence of the brand used to promote the marketing of your product and service.

For your products to be recognised as related and associated with your brand a visual styleguide is reasonable. It helps to ensure a consistent look and feel of the various means of communication, e.g. marketing material, business correspondence, internet presence or software products and facilitates the establishment of a Corporate Identity.

Fashion Flow Marketing Ltd is a digital marketing agency start-up in London, specialised in online marketing for fashion brands and designers.

before

after

Transactor develops the dental laboratory management software LabManager and asked for a rebranding for both the company and the product with a new icon set. We also designed and developed the new Transactor website.

Le Chaufourg is a beautiful, small hotel with a registered garden in the Perigord region in the southwest of France. It was built in the 16th century, expanded over the centuries and the former home of the renowned French fashion photographer George Dambier, who transformed the buildings into an extraordinary hotel.

Odyssea is a start-up in the Caribbean yachting industry selling, managing and crewing catamarans over 50 ft.

before

after

Moodey IT asked for a new identity with a fresh, almost playful look aiming to assume an image of not being too technical, rigid or nerdy, but rather soft and friendly.

The cartoon-like logotype was updated with a contemporary typeface and an iconmark which represents versatility without appearing overloaded.

before

after

The following group of corporate design logos have been realized for various resorts of the TradeWinds group.

Create an iconmark for a beach club combining two opposites – water and land, either of which must also form an individual logo for the bar and the restaurant!

1 + 1 = 1 … Stylized waves for water, stylized plant for land.

TRIBU VILLAS... Mayreau... Tobago Cays... Turtle Sanctuary... Tribe... Tribal... Tattoo? The Marquesan Cross is based on a turtle’s shell, an abstraction that symbolizes the balance between the elements and also represents universal harmony.

Château Alizés is a Boutique Hotel near the Bordeaux wine region, therefore the Bordeaux-red icon color. Also the form, a triskelion, recalls twining vines, symbolizes the sun and the Path Of Life, represents the “magic three” and relates therefore to the three sails of the parent corporation’s iconmark.

Pelican Villa – not much “creative space” here, especially because the icon mark had to follow the style of the groups’ other logos.

The owners and builders of what now is TradeWinds Mandala Resort are intrigued by the Golden Ratio and the Fibonacci sequence of numbers. They have designed all the buildings on their private island following these rules. In honor to this effort, this design applies the two rules to form a mandala.

before (2010–2018)

after (2019–2023)

update (2024)

In 2019 TradeWinds celebrated its 20th birthday with a brand refresh. The identity was renewed: logo, typefaces, typesetting, book and brochure layouts, branding, etc.